Everything I Ever Needed To Know About Business I Learned From Steve Jobs
Okay, not everything. But Steve Jobs did teach me a few things about what to do, and what not to do. The technology poet inspired, but he also aspired and strived to achieve, like every other dreamer.
Don’t Skate To Where The Puck Has Been
Jobs praised a favorite quote from hockey great Wayne Gretzky: “Skate to where the puck is going to be, not where it has been.” Said Jobs, “we’ve always tried to do that at Apple. Since the very, very beginning. And we always will.”
By keeping his eyes on the future, anticipating trends rather than following he built an empire that dominates global markets.
Value People, Not Money
Jobs realized that a company’s real value is its people, and went about to hire passionate, cultivated people for Pixar and Apple. Is it little wonder both companies flourished? And while CEO of Apple, Jobs earned a whopping $1 year. He didn’t use his salary as an incentive to achieve, he was inspired by his personal pursuit to achieve excellence.
Create Your Brand
Jobs was one of the early business leaders to recognize the power of personal brand during the age of the internet. His trademark black turtleneck was as identifiable as the bite on the Apple logo.
Where You Start Is Not As Important As Where You Finish
Steve Jobs was one of the 2.1 million children put up for adoption every year in the United States. But he didn’t dwell on what others might consider a hardship, instead, he saw the beauty in the situation – a loving adoptive family in Palo Alto (what is now considered Silicon Valley), California.
Expect Great Things From People
It’s been proven that human beings rise to expectations, so if you expect great things from people, from yourself, great things will occur.
Secret To Success
Steve Jobs said that the only way we can do great work is to truly love what we do. In a speech to the graduating class at Stanford University, Jobs urged those in attendance not to settle. He spoke with passion about his passions and inspired.
Life really is what you settle for.