Communication is the lifeblood of every business; keeping in constant touch with your customers is vital. But gone are the days when your customers were strictly the people in your neighborhood. Now that you have clients from all over Victoria, BC, and around the globe, communication has never been more of a challenge, or more important. Did you know that email marketing is an ideal way to keep in touch with your clients? In this article, we’ll look at 5 Great reasons to send email newsletters.
Keep in Touch
Just like you read above, keeping in touch is essential for any client-facing business, and inbound marketing is perfect for doing just that! Once you’ve completed a project for a client, chances are you don’t have a lot of reason to keep the lines of communication open with them. Email newsletters give you that ‘in’ without sounding ‘salesy.’ Regular contact increases the chances of regular work, especially if the client’s needs are continually evolving. Email marketing keeps your name in the forefront of their minds when work needs doing.
Digital Communication Allows You To Talk To Many At Once
Especially at times of growth, or change, you’ll need to communicate to a large number of clients all at once. Sure, you can copy and paste content and send individual emails, but if you’re sending out more than ten, you’re wasting valuable time and resources. Think of a change in your operating schedule, closing early, or staying open late. Inbound marketing ensures that your customers know how to reach you when they need you.
Newsletters Show Off Current Projects
A little bragging never did anybody any harm, in fact, it can help you reel in new clients. Email newsletters are an ideal way to let customers know what you’re working on at the present moment. It can be especially lucrative if you’re doing something new. Existing clients who understand the value of your work begin to consider how your new project might also benefit them.
Increase Web Traffic, Boost Social Media Presence
Interaction on social media channels can translate into sales conversions, but growing your audience can be challenging. Email marketing newsletters generate a ton of traffic to your website and organically increases your following on social media platforms such as Twitter and Facebook.
Additionally, email newsletters:
- Make sure clients don’t forget about you and your company;
- Give you a chance to demonstrate your knowledge and share ‘how-to’ information;
- Help you get to know your customers and craft customized sales offerings based on their preferences;
- Increase customer loyalty;
- Are just plain fun!
Email newsletters are one of the most valuable assets a company can have. If you don’t have an email newsletter, you don’t have a business.
About the author:
Freedom Ahn is an expert business writer & former journalist providing blogging, ghostwriting, and content marketing services. She specializes in finance, technology, marketing, and their intersection (FinTec, MarTech).