Digital Communication: 5 Ways Email Newsletters Can Help Grow Your Business

Communication is the lifeblood of every business; keeping in constant touch with your customers is vital. But gone are the days when your customers were strictly the people in your neighborhood. Now that you have clients from all over Victoria, BC, and around the globe, communication has never been more of a challenge, or more … Continue reading Digital Communication: 5 Ways Email Newsletters Can Help Grow Your Business

Content Writer or Copywriter: What’s the Difference?

Many content writers can write copy. Many copywriters can turn out great content. Both content writers and copywriters write words for clients. But although the job titles are often substituted for one another, the two terms are not interchangeable. Content Writer In its purest definition, a content writer writes content. But there’s more to the … Continue reading Content Writer or Copywriter: What’s the Difference?