Five Tips for Recruiting Top Talent in a Zero-Attention-Span World Gen Z. iGen. Centennials. Post-Millennials. Plurals. Whatever you call them, they are the people who were born in the years from the mid-1990s to around 2015. They make up 25% of the population, and they are unique. From sharing "snackable" content to live streaming, here … Continue reading Five Tips for Recruiting Top Talent in a Zero-Attention-Span World
How can you get customers to trust you when you are a complete newbie? After all, sales are the whole reason you got into this. But, you don't have any yet. No track recordZero salesYour reviews number less than oneAnd the total number of referrals you have is precisely nothing How do you build a … Continue reading No Sales? No Problem! How To Earn Customer Trust When You’re Just Starting Out
Having a successful business means spending money on marketing. But many startups have a very restrictive budget. So how do you market your startup without breaking the bank? 1. Loyalty Programs Did you know that an existing customer will spend roughly 70 percent more than a new customer will? And creating a loyalty program is … Continue reading 7 Startup Growth Tips (That Really Work)
Communication is the lifeblood of every business; keeping in constant touch with your customers is vital. But gone are the days when your customers were strictly the people in your neighborhood. Now that you have clients from all over Victoria, BC, and around the globe, communication has never been more of a challenge, or more … Continue reading Digital Communication: 5 Ways Email Newsletters Can Help Grow Your Business
Do you feel that content marketing for your business is a waste of money? You aren’t alone. It’s so easy to understand why you probably feel that way. Sometimes, marketing can feel like a whole lot of nothing; fluff. Especially content marketing, right? I hear you. It’s tough to believe someone when they say a blog is … Continue reading What is the Purpose of Content Marketing?
Buyer testimonials are an ideal way to boost customer confidence! It’s one thing for you to tell a potential customer how wonderful you are, but it’s another thing entirely when someone without ‘skin in the game’ gives you a recommendation. What is a Third-Party Review? In its simplest form, a third-party review is an unbiased … Continue reading Want to Boost Buyer Confidence? Try a Testimonial!
Instagram is arguably one of the most reliable social media platforms when it comes to creating brand awareness for your businesses. With the average user checking their feed more than 30 times each day, and with more than 600 million active users, the potential to grow your audience on Instagram is limitless. This short guide … Continue reading Grow Your Audience on Instagram (The Right Way)
Many content writers can write copy. Many copywriters can turn out great content. Both content writers and copywriters write words for clients. But although the job titles are often substituted for one another, the two terms are not interchangeable. Content Writer In its purest definition, a content writer writes content. But there’s more to the … Continue reading Content Writer or Copywriter: What’s the Difference?
When I first started freelance writing, I thought all I needed to do was write a couple of blog posts, and the customers would start rolling in. But despite sending out a few hundred emails, that didn’t happen. And the more time I devoted to digital marketing and becoming the best SEO strategist I could … Continue reading 10 Killer Ways to Attract New Clients
Everything I Ever Needed To Know About Business I Learned From Steve Jobs Okay, not everything. But Steve Jobs did teach me a few things about what to do, and what not to do. The technology poet inspired, but he also aspired and strived to achieve, like every other dreamer. Don’t Skate To Where The Puck … Continue reading 6 Success Secrets From Steve Jobs