If you want your small business to be successful, it's essential to know what makes it unique. Finding the correct niche for your small business is vital when it comes to finding customers and achieving your business goals. But finding your market niche can be trickier than you may think. Even if you're confident you … Continue reading How To Find The Correct Niche Market For Your Brand
Every business knows that being able to create an SEO strategy that really works is critical. And while most people understand the essential concepts of search engine optimization and why it matters, knowing how to create, develop, and execute a robust and stable SEO strategy is still somewhat elusive. And the reality is, spending too … Continue reading How To Build An SEO Strategy That REALLY Works
In an era of Big Data, small, mid-sized, and enterprise businesses face an ever-increasing challenge in the form of data duplication. Redundancy is nearly impossible to avoid, and it is estimated that “dirty data” (including partially or fully duplicated information) may encompass as much as 20 % of any corporation’s database. What is Data Duplication? … Continue reading The True Cost of Duplicate Data To Your Business
An approved vendors list may seem like the obvious way to streamline procurement processes and cut costs through leveraging pricing, but there are pitfalls to using only a select group of vendors to meet your company’s supply needs. Weighing the pros and cons of a more or less ‘closed’ vendor list versus an ‘open’ on … Continue reading Does an approved vendors list stymie innovation?
Deciding to start a business means asking yourself a lot of questions: What service or product will you sell? Where will your business set up operation? Can you run a home-based business? Will you need a brick and mortar set up to be successful? What business structure will be most beneficial to your company? Choosing … Continue reading Sole Proprietorship vs LLC: How Business Structure Can Affect Bookkeeping Needs
Blockchain. Chances are you’ve seen the internet’s favorite new buzzword popping up with increased frequency on your Facebook or LinkedIn news feed with claims of revolutionizing the world of technology. But is blockchain just a buzzword? Or is it the real deal? In 2009 Bitcoin was born at the hands of Satoshi Nakamoto, an enigmatic … Continue reading Buzzword or substance: should you use blockchain to get your business noticed?
'Rage rooms' are all a trendy approach to relieving frustrations in a very quick, direct, and gratifying way. But can recreational destruction yield lasting benefits – or will it only serve to fuel anger at work? Frustration. We've all been there. You have a terrible day at work. You get stuck sitting beside a screaming … Continue reading Anger Management In The Workplace
Five Tips for Recruiting Top Talent in a Zero-Attention-Span World Gen Z. iGen. Centennials. Post-Millennials. Plurals. Whatever you call them, they are the people who were born in the years from the mid-1990s to around 2015. They make up 25% of the population, and they are unique. From sharing "snackable" content to live streaming, here … Continue reading Five Tips for Recruiting Top Talent in a Zero-Attention-Span World
Having a successful business means spending money on marketing. But many startups have a very restrictive budget. So how do you market your startup without breaking the bank? 1. Loyalty Programs Did you know that an existing customer will spend roughly 70 percent more than a new customer will? And creating a loyalty program is … Continue reading 7 Startup Growth Tips (That Really Work)